Celeste de Givray is renowned throughout Europe as the most beautiful and best-dressed model in all Paris. Her press agent DuPont concocts an attention-getting publicity scheme by having Celeste undergo cosmetic surgery, then unveiling her "new" face at a posh fashion show. But thanks to a delay in the surgery, DuPont is forced to hired a substitute for Celeste, a look-alike American girl named Lulu Dooley
Vere Herbert lives with her wicked mother, Lady Dolly (Marie Curtis), who is living in sin with Lord Jura (Glen White). Although Vere is in love with an opera singer, Lucien Correze (Harry Hilliard), Lady Dolly convinces her that marrying the dissolute Prince Zouroff (Walter Law) will save her father's honor. But the Prince makes her miserable and insists on having his mistress, Jeanne deSonnaz (Caille Torrez), live with them.
A married couple, each in love with another, attempts to unentangle themselves from their marriage in order to be with the one each truly loves. But the more they untangle one knot, the faster more confusing knots appear.
Viola Dana plays Eleanor, a minister's daughter who comes to New York to visit her older sister, a successful businesswoman. Eleanor manages to get a job as a nurse in a major metropolitan hospital. One night, she is called upon to look after a drunken tourist, who turns out to be her hometown sweetheart Roger (Pat O'Malley).
Sally, a girl of the tenements, is being raised by three bachelor foster-fathers, a pawnbroker, an organ-grinder and a peddler, and is very happy preparing their meals and keeping the house, while the old men bask in the attention she gives them. However, this happy home is broken up when Sally wealthy aunt appears on the scene and takes Sally back to her luxurious penthouse in order to give her the advantages of money and social position. But Sally's heart is back across the river with her plumber sweetheart, Jimmie Adams.
Young Edmond Durand (Conrad Nagel) has been reared under the autocratic influence of his aunt (Marcia Manon), who directs a large silk mill in southern France. He revolts against a stifling career planned for him and leaves home with Marcelle, a Gypsy girl (Renée Adorée). They roam the countryside with a Gypsy caravan in romantic bliss; they are inadvertently separated but at the outbreak of war are reunited. When peace is restored, the lovers find happiness together.
Two men in love with the same girl race to save her when she is trapped aboard a ship on fire in storm-swept seas.
Jack Wade is the son of a wealthy father who runs a successful ship-building company. He uses his athletic prowess to defeat the villainous competitors who are out to financially ruin his father.
Claire Martin, niece of the wealthy Mrs. Taylor, suffers from loss of memory. Under the effect of this, Claire acts as an entirely different person. She wanders through the woods seeking shelter and food, and finally reaches a cabin temporarily occupied by a New York sportsman, who is fishing and hunting in the woods.
A young Jewish woman is pressured to marry a wealthy man even though she is in love with someone else.
Desperate to change her vixenish image, Theda Bara was called upon to play a sweet young thing (she was nearly 30) who sacrifices herself for the happiness of her sister (Claire Whitney).
Camille is a courtesan in Paris. She falls deeply in love with a young man of promise, Armand Duval. When Armand's father begs her not to ruin his hopes of a career and position by marrying Armand, she acquiesces and leaves her lover. However, when poverty and terminal illness overwhelm her, Camille discovers that Armand has not lost his love for her.
Mary Lynde (Theda Bara) is an innocent girl who has grown up in New York's Greenwich Village. One of the artists there, Felix Benavente (Sidney Mason), uses her as model when he paints a portrait of the Madonna for a church. His friend Robert Sinclair (Hugh Thompson) corrupts Mary so that her father (Walter Law) casts her from his home. She goes to live with Sinclair in his mountain lodge, but after the birth of a child, he callously casts her aside. Subsequently, her baby dies and she sinks to the depths of despair.
Theda Bara does her usual vamp turn in this picture, but this time she's a vamp who turns out to have a heart of gold. Her character, Blanchette DuMonde, is known as "the wickedest woman in Paris," and because of this sordid reputation, she is not allowed to serve as a nurse during World War I. So she becomes an Apache dancer instead.
Theda Bara plays the social-climbing Olga Dolan, who becomes the Duchess of Rutledge by means of deception and sheer ruthlessness. Sadly, Bara, who had more or less single-handedly begun the "vamp" craze with the prototype of the genre, A Fool There Was, went out with little more than a whisper. She left films after the ironically titled The Lure of Ambition, and was lured back only twice, in: The Unchastened Woman (1925), a poverty row concoction which had few takers, and Madame Mystery (1926)
In Up and Going, based on Mix's own story, Arctic Trails, the star played a titled, polo playing Northwest Mounted Police officer. From an elderly woman, Tom learns that childhood girlfriend Jackie McNabb is being kept prisoner by evil Basil Du Bois.
A Mormon weds a rich English girl, takes a second wife in Utah, and is killed by his first wife's lover.